Franks hides beneath a veneer of respectability ... a little more upmarket than the hooker-haven of The Den 100 yards away and a hop skip from Boys'n'Girls.
It is the starting point --the kicking off place-- to descend into the fleshpots of Sunlitun before the Government bulldozes them all in time for the Olympics.
It is possible to pick up the odd Yank or Russki English teacher but you are mercifully spared tourists.
Franks was our first -coming up on 20 years now - if for no other reason, it deserves its place in the sun ...great for Sunday morning Bloody Mary's!